Mock Mens Fragrance Campaign for Yves Saint Laurent

This project is a mock mens fragrance campaign inspired by Yves Saint Laurent. The brief was to capture the identity of a brand of our choosing and translate it into a fragrance campaign. I developed and directed the concept, focusing on YSL’s signature aesthetic of bold intimacy, mystery, and luxury. The visuals I created are strong and have dark tones to reflect the brand’s identity and create a striking, high-fashion narrative. This project allowed me to explore creative direction in more depth while refining my ability to build a cohesive campaign from concept through to execution. I used Adobe Indesign to edit the images and create the campaign.