Portfolio

This photoshoot was created to produce user-generated (UGC) content for my brand, GENARCHIVE.

The aim of this project was to combine authentic storytelling with strong visual identity, creating content that feels both relatable and elevated. I focused on showcasing the brand in an aesthetic way, while also inspiring other creators to engage and contribute to the archive.

This project helped me to explore content creation from a brand-led perspective, balancing creativity with strategy to produce engaging visuals.

This photoshoot was for Frore The Lingerie Club.

For October, we took things to the next level with the “Dare to Sin” photoshoot, shot in a moody Manchester warehouse by the incredible Tom Took That, with model Ellie O’Neil. I planned and led the photoshoot for our October lingerie set, travelling to Manchester to direct it on location. It was an incredible opportunity that allowed me to gain valuable hands-on experience.

This project is a mock Vogue cover inspired by Yves Saint Laurent.

The brief was to create a high-fashion magazine cover that captures the essence of a chosen luxury brand. I developed and directed the concept, drawing on YSL’s signature brand that is bold and modern feminine.

The styling, lighting, and edits were carefully chosen, by me, to reflect a refined and elegant aesthetic that focused on texture and lighting. This project helped me to explore editorial art and create a cohesive, magazine-style outcome that aligns with both Vogue and YSL’s visual identity.

This project is a mock mens fragrance campaign inspired by Yves Saint Laurent.

The brief was to capture the identity of a brand of our choosing and translate it into a fragrance campaign. I developed and directed the concept, focusing on YSL’s signature aesthetic of bold intimacy, mystery, and luxury.

The visuals I created are strong and have dark tones to reflect the brand’s identity and create a striking, high-fashion narrative. This project allowed me to explore creative direction in more depth while refining my ability to build a cohesive campaign from concept through to execution. I used Adobe Indesign to edit the images and create the campaign.

For this project, I made a presentation outlining my Internship with Frore The Lingerie Club and the work that I had contributed to the company.
It shows all the projects, social media content, and events that I helped with in the first year of my Internship and demonstrates how I contributed to the brands growth and identity.
The presentation also reflects my professional development, including the skills that I gained in marketing, communication, and creative strategies.

This project was from my internship with Frore The Lingerie Club.

My manager invited me up to Manchester for the International Women's Day Walk in Power Event. We were asked to create six different looks for the models to wear in the catwalk show. I helped create each outfit and attended on the day to prep the outfits and take content of the event.

The event was hosted by the amazing Fierce Females club. Their founder, Georgia, started Fierce Females after struggling with loneliness and social anxiety for many years. Their first event had 56 attendees, and it has only grown from there- they now have over 1,000 members across the UK.

Our models walked the runway to Buttons by The Pussycat Dolls. The energy from the girls was unmatched- they looked absolutely stunning and owned the runway. We worked with six incredible models from Collab Models, the event’s co-hosts; Caron in the Mnemosyne March 2025 set.
Cadija in both the Aphrodite February set and the Artemis October set, Amelia in April, Netie in our Deity introduction set, Tal in our Fortuna November 2024 set, and Leii in the Hestia January.
After the catwalk, the founder Lorna, spoke about the true meaning and vision behind Frore The Lingerie Club.